As a commissioned Instagram project, Apple wanted an engaging piece of content that told the story of poet Rumi in a new light. Shot on iPhone.
Director: Firar Guney Kayran,
Production Company: Anima Films IST
Agency: Media Arts Lab
Director: Food Film and Matt Doman
Producer: Fritha Dickie @ Town Productions
Editor: Matt Newman @ Hogarth
Sound: Jack Sedgewick @ Wave
Post: MPC
M&S Food Summer launch was produced in house via Town Productions. It has received 5* reviews and is the most Shazamed advert in 2017 for ‘Shape of You’.
I am committed to continually pushing creative with varied production solutions; the new M&S campaign’s lifestyle elements are a mixture of shot and stock elements, a necessity to achieve our creative within budget. I have successfully managed the edits through extensive AFX to ensure seamless transitions between the lifestyle and food elements.
A production challenge I was able to overcome was linked to a difficult decision for the client to move away from their established black backgrounds and track from Clean Bandit. However, with extensive detailed budgets and directors’ searches, we made the decision to keep the production in house, utilising the edit and creative talent we have to help M&S move forwards onto a new own-able track and into a new creative campaign.
Shot on iPhone, by kids.
Each year, Turkey commemorates Children’s Day. To celebrate, Apple embraced the curiosity of childhood with a new campaign, 'Earth Shot on iPhone by Kids,' shot entirely by Turkish kids, on the iPhone XS and XR. As the date ran so close to Earth Day, our ambition for the campaign was that we work with our 25 children to capture the beauty of Turkey’s landscapes and animals.
Shooting with 2 units, splitting to 6 regions in Turkey. The films were narrated by the children as they shared the inspiration behind each shot, giving a glimpse into the wonder and creativity of childhood that inspired the campaign.
This was a 360 campaign, with 15x OOH, 6x 15”-30” TV and 4 digital assets.
